Prototype lab / 08 builds

Eight ideas you can open.

Four games, two useful tools, one live audio experiment and one physics simulation. All eight open in a new tab; the two tools are private previews, so their working apps need an approved account.

The collection

Browse by what it does.

Play a game, look around a tool or run a live experiment. Each card opens the build in a new tab.

Play

Games built to test feel, timing and whether the idea is actually fun.

4 builds

Use

Product ideas with a job to do. Both are private previews: you can look around each walkthrough, but the working apps need an approved account.

2 builds

Live

Experiments that turn live sound, motion and chance into something you can read.

2 builds

Idea to first feedback

Time to a first look.

One published agency process puts first concepts three to five weeks in. One recorded prototype took three hours of work to reach a first working version. That’s one example, and it isn’t typical.

Agency processTo first concepts

3–5 weeksPublished benchmark

One recorded prototypeTo a first working version

3 hoursExample Not typical

Agency: elapsed weeks to first concepts in one published brand and website process (Source: Splash Creative (opens in a new tab)). Prototype: hours of work to a first working version, one recorded build. Bars to scale at 40 working hours a week; the hatched stretch is the range.

Paid media problem? Start with an independent audit.

These builds are studio projects. If the problem is your ad account, that’s an audit.

Brief an audit

Why prototype

An idea changes when it has controls.

A prototype gives people something to react to. Weak assumptions show up early, and good ideas find their shape.

  1. Idea
  2. Build
  3. Use
  4. Learn
Start a prototype brief