Founders
You want to know whether the account, agency and landing experience are pulling in the same direction.
Independent Meta & Google Ads audits
Find what your ad spend is actually doing.
Get an experienced second opinion without hiring another agency. The readout is plain, independent and focused on what to fix next.
Meta, Google or both. Remote-friendly from Perth.Account reviewIndependent read
What the account needsClearer decisionsNot another dashboard
Signal → consequence → action
$50M+USD guided
30+Accounts reviewed and guided
2016Working across paid media since
2022Building deeply with AI since
Who this is for
You need clarity before you spend another month guessing.
The audit works best when the account is active, the questions are real and somebody is ready to act on the answer.
In-house leads
You need an outside view before changing strategy, creative or budget.
Teams working with an agency
You want useful oversight without creating another layer of agency management.
What gets reviewed
The account and the things around it.
Platform performance rarely tells the whole story. We follow the path from spend to signal, page and action.
Account structure
Campaign logic, objectives, budget allocation and whether the setup matches the commercial goal.
Audiences
Prospecting, remarketing, exclusions, overlap and where the account is relying on habit.
Creative
Message, format, fatigue, testing discipline and what the current work is actually teaching you.
Landing path
Offer clarity, friction, continuity between ad and page, and the points where intent disappears.
Tracking
What can be trusted, what needs checking and where reported performance may be flattering itself.
Waste and constraints
Where spend is leaking, what is limiting scale and which changes deserve attention first.
What you receive
A readout you can use.
No hundred-slide performance. You get a plain-language view of what is happening, why it matters and the order in which to act.
Start the audit brief- NowImmediate fixes
Problems costing money or compromising the read on performance.
- NextPrioritised actions
Changes ranked by likely consequence, effort and confidence.
- ThenTesting direction
What the team should learn next across creative, audience, offer and page.
- KeepA clear reference
A useful document for founders, internal teams or a current agency partner.
The process
Four steps. No theatre.
The same Right About Nothing loop, applied to paid media.
Brief the problem
Tell us what feels unclear, what changed and what the business needs from the account.
Open the evidence
Provide the relevant access, exports, creative and landing pages. Read-only access is enough.
Find the signal
We review the setup, the data and the customer path, then separate symptoms from causes.
Make the next move
You receive the findings, priorities and a practical route forward.
AI on the pulse
AI helps us review more. It does not get the final say.
Frontier models, agents and automation can accelerate research, pattern finding and creative comparison. The commercial judgement still comes from experience, context and knowing what not to trust.
Useful questions
Before you hand over access.
How long does an audit take?
Timing depends on account size and scope. The briefing will establish what needs reviewing before a delivery window is agreed.
What access do you need?
Read-only platform access or complete exports, plus relevant landing pages, creative and business context. Access is limited to what the review genuinely needs.
Can you review Meta, Google or both?
Yes. The audit can focus on one platform or follow the relationship between both.
Will you take over the account?
Not by default. This is independent review and advisory. The work can support your in-house team, current agency or a later implementation project.
What do you not do?
We do not manufacture certainty, promise a magic ROAS or create busywork to justify a retainer. The goal is a more honest read and better next decisions.
Start with the account you have